Let's see, hmmmm......my favorite item. That is a hard decision for me, because I love all my notions! The newest thing we have in the store is a 2 1/2" x 18 1/2" non-slip Creative Grid ruler. I love smaller rulers like this one, because they are so easy to grab and not as cumbersome (big word) to use. It is also good to replace your rulers once in a while to make sure you have sharp edges. Sometimes I cut a little shaving off the edges when I am cutting - purely accidental (ha, ha!).